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Village Grocer expanded the 26th outlet at Puchong South, Sierra Fresco.

PUCHONG SOUTH, 28th JUNE 2023: Premium supermarket Village Grocer has opened the twenty-sixth outlet at Sierra Fresco in Bandar 16 Sierra, Puchong, a brand-new neighbourhood street mall accommodating lifestyle retail outlets, alfresco style eateries and drive-through café to the surrounding residents from 16 Sierra community, Seri Kembangan and Putrajaya.

The new opening of 20,931sq ft Village Grocer mark another milestone for expanding a wide range of high-quality groceries, pleasant shopping experience and friendly services to residents in the southern part of Klang Valley.

I am glad that we have landed our brand footprint into the southern part of Klang Valley together with IOI Properties, there are full of growth opportunities in this brand-new development with the blooming residents rate.  Having premium grocery has now become easily accessible for those who seek for better quality food and imported ingredients to recreate restaurant meals at home, pointed out by Mr. Ivan Tan, Group Executive Director of TFP Retail.

In line with our brand value PASSION TO DELIGHT, this store is masterfully planned to enhance the shopping experience providing convenient grocery shopping with a selection from the freshest produce, high-quality meats, and seafood, an extensive array of local and international grocery products, in-house bakery café and florist.

With the spirit of passionate in fresh produce, Village Grocer offers wide selections of organic vegetables and local vegetables arriving daily from Cameron Highlands as well as air flown fresh fruits and vegetables, mainly from Australia, the USA, Japan, Korea, and New Zealand to ensure their freshness is well maintained.

The protein section offers an extensive range of premium quality Australian beef and New Zealand lamb cuts, including wagyu burger patties and marinated ready-to-cook meat.  The seafood section offers varieties of fresh local fish and air-flown salmon.

Village Grocer host over 2400 products for the health dietary needs category that consists of organic, superfoods, gluten-free, sugar-free, dairy-free, and vegetarian including frozen vegan and vegetarian products. There is also a variety of imported snacks and confectionaries from New Zealand, Australia, the UK, Belgium, Japan and Korea.

Exclusive collaboration between Woolworths and Village Grocer offers a wide range of over 200 of Woolworths products bringing Australia closer to home. Woolworths products are made to Australian standards with many high-quality products free from artificial colouring, flavours and preservatives.

“Our team in Village Grocer has the determination to demonstrate our unwavering commitment to excellence and recognise the value of our customers. Our customers are not only receiving refined quality but also gaining access to a world of special privileges and rewards through our exclusive range, weekly deals, and Bites Loyalty Programme application.” said Mr. Kok Kian Kee, CEO of TFP Retail.

To celebrate the official opening, Village Grocer Sierra Fresco offers loads of exciting rewards, deals and promotions from 28 Jun – 23 July 2023. RM10 off with minimum spend of RM100 from 28 June until 30 June 2023 and free goodie bag with minimum purchase is on the first-come, first-served basis, while stocks last.

From 1 July – 30 July, Village Grocer is giving out FREE RM15 Discount voucher for any purchase amount. The voucher can be used on next purchase with minimum spending of RM200 in single receipt.

Village Grocer offers loyalty rewards with 1 Bites point for every RM2 spent. Sign up for the Bites loyalty programme and get E-vouchers, a variety of member benefits, including birthday rewards, members-only exclusive promotions, and free lifetime membership.


Village Grocer Sierra Fresco opens daily from 10 a.m. to 10 p.m. and practices no single-use plastic carrier bags at checkout counters as part of the company’s flagship environmental sustainability goal, “Plastic Free by 2023”. Customers are encouraged to bring their own bags. For more info, please visit

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