KUALA LUMPUR, 28th June 2022: Duli Yang Teramat Mulia Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail, Raja Muda Perlis and Duli Yang Teramat Mulia Tuanku Hajah Lailatul Shahreen Akashah Khalil, Raja Puan Muda Perlis today grace the launch of the new Harumanis dessert products called Harumanis Ice Confection. Developed by Sailor’s Gourmet Foods (SGF), this dessert is the first of their kind in Malaysia, exclusively available at four premium supermarket brands, Ben’s Independent Grocer (B.I.G.), Village Grocer, BSC Fine Foods, and Leisure Grocer under The Food Purveyor (TFP).
Also present were Yang Mulia Raja Dato’ Azwane Raja Ariff, Chairman of UniMAP Board of Directors Universiti Malaysia Perlis, Tuan Hafizuddin Othman, Pengarah Pertanian Perlis, Jabatan Pertanian Perlis, as well as representatives from Koperasi Smart Agro Perlis Berhad and other esteemed guests.
The Harumanis Ice Confection uses real fruit bites with 60% fruit content and other natural ingredients, casting aside colouring and preservatives in favour of naturally creamy textures and fresh flavours with no added colouring and preservatives. This dessert is delicious and packed with nutrients, and better yet are produced locally.
Perlis Harumanis mangoes are one of Malaysia’s most priced produces; whilst other mangoes species are grown almost nationwide, Harumanis’s mangoes are best grown and produced in the most northern state of Malaysia, Perlis.
Mr. Gavin Welman, Chairman of Sailors Gourmet Foods said ” We are still a very small business, but one with a big heartbeat and a great future! Our business started with sausages and cold cuts, moved to pies, pasties and pizzas and last year to Christmas cakes and a range of 4 dessert tarts. Today we are proud to be launching our first Perlis Harumanis mango products – Sailors Harumanis Mango Ice Confection.”
“We are delighted to join forces with Sailor’s Gourmet Foods to promote a whole new range of desserts here at B.I.G. Showcase Publika and B.I.G. The Linc. The products are innovative, but they also demonstrate the dedication to using only the freshest ingredients to create healthy and delicious products that support the well-being of consumers and their families.
Their supreme quality of Harumanis desserts is a good match for our customers that enjoy freshest quality produce, finest curated range and are looking for sophisticated and adventurous palates in their journey of discovery.” said Geoff King, CEO of The Food Purveyor.
B.I.G. Showcase is an initiative by The Food Purveyor to support local SMEs to showcase their product stories and provide brand visibility at the B.I.G. Publika outlet. The Showcase allows customers to connect to local food enterprises and be enlightened about the brand exhibited here and the food products. The Showcase is also a venue for local SMEs to expand their market share, understand in-store customers’ behaviour and preference and gain the opportunity for future food product listing at all TFP outlets.
Happening now until June 30, Sailor’s Gourmet Foods is organising a special promotion and activities for shoppers at B.I.G. Showcase Publika and B.I.G. The Linc. For more information about the Showcase, visit https://big.com.my/.
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About The Food Purveyor (T.F.P. Retail Sdn. Bhd):
Established in 2017, but with a heritage that goes back to 1997, The Food Purveyor currently operates five supermarket brands: Village Grocer, Ben’s Independent Grocer (B.I.G.), B.S.C. Fine Foods, and Leisure Grocer and Pasaraya OTK. Each brand provides distinct grocery offerings, appealing to different segments of Malaysia’s customer demographic. As the name suggests, The Food Purveyor aims to be the leading name in offering a wide range of grocery and food products ranging from fresh produce and popular brands to rare-to- find delicacies. The company takes pride in curating and selecting the best food products sourced from worldwide for its customers to enjoy. Currently, The Food Purveyor manages over 33 stores covering Penang, Klang Valley and Johor Bahru. For more information, please visit www.thefoodpurveyor.com
About Sailor’s Gourmet Foods:
Sailor’s started as a cottage industry supplying “yachties” on passage from its base in Langkawi. The business grew steadily by personal recommendation, and in 2018 a new factory was built and commissioned to full international food standards which has allowed more rapid expansion of the business. Sailor’s now produce some 60 different processed meat and bakery products and is best known for its extensive range of Halal gourmet sausages, burgers and meatballs, as well as for its handmade pies, pizzas, pasties and bakery products and its wide range of halal delicatessen products now available at all leading supermarkets across Malaysia. For more information, please visit www.sailorsgourmetfoods.com