KUALA LUMPUR, 21 OCTOBER 2021: The Food Purveyor (TFP) – operator of Village Grocer, Ben’s Independent Grocer, BSC Fine Foods, Leisure Grocer and Pasaraya OTK, recently ended the 10 per cent discount scheme for all healthcare workers across its outlets, which has been in place since January 2021.
TFP is proud that the campaign garnered positive reactions from the nation’s healthcare workers and has successfully shared over RM800,000 in discounts to the nation’s hardworking health frontliners.
The scheme was first introduced in April 2020 to give a financial boost to the hard-working healthcare workers battling the Covid-19 pandemic for the country. The tremendous response from healthcare workers proved that the initiative was much appreciated.
“We recognised the hardships facing healthcare workers, from dealing with a deadly virus to coping with a severe workforce overload across the sector. We decided to give a discount off their groceries as our small way to lessen their burden and to show TFP appreciated their efforts.
We thank every healthcare worker for their continued efforts during this difficult time and are delighted this discount scheme proved so popular for so many” says Geoff King, the Chief Executive Officer of TFP.
With Malaysia recuperating from the outbreak and the number of COVID-affected patients on a reducing trend, TFP is pleased that the campaign was successful in meeting its objectives.
Although the benefit scheme to healthcare workers has closed, TFP is looking at sporadically bringing back the scheme as well as similar schemes to armed forces, police, fire services during 2022.
Food Purveyor’s frontliners scheme a big hit
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